well lets figure this out... bull case for aapl (obvious) 1) *real* iphone results don't come this Q. they come next. we won't really get a great idea of sales from this earnings. that lack of information could support the stock (unknowns are often better... that way there is no 'sell the news') 2) they *will* guide higher for next Q if you consider macbook/etc sales for back to school season is included for it. 3) there is a possibility we could find out confirmation of the at&t kickback/etc (unless its already released. i haven't researched this yet) more specifically. this will give analysts fuel to show that every million iphones is $500mil in *earnings* to the bottom line. definite price support. bear case: 1) not much iphone hype momentum left. 2) no earnings momentum left. 3) we're already up 40% since last earnings. with that considered, I'm a buyer of stock, not volatility, since it will inevitably drop. this dip should be a good buying opp. bought a nibble at 137.50. downside support at 120? upside at 150-160 upon kickback confirmation from at&t. good 1:1 risk reward i think. i think selling 120 or 115 puts naked here may also be a good trade. but with this also considered, i argued the overvaluation of amzn holding shorts into that earnings. (covered at 78) look how well I did. So maybe doing the opposite of what makes sense may work best.
what are you talking about? i bought stock and even suggested selling naked puts (didn't sell puts myself tho).