APPL is in a serious long term "friendly" Uptrend, and the stock's fundamentals are great. Looking at this 3 year weekly AAPL chart, it's very clear every single pullback was a buying opportunity. But these retracements don't feel good when they happen, and can last for a while. The 424.88 to 361.77 pullback in 2011 (-14.85%), and the 641.25 to 519.95 pullback earlier this year (-18.92%) both took 6 weeks to complete. But both were subsequently followed by great rallies, from 361.77 to 641.25 (+77.25%), and from 519.95 to 705.07 (+35.60%). One step back, 2 (or more) steps forward... So far this "dip" from 705.07 to a low of 650.65 (-7.72%) has gone on for 3 weeks. I added to my long position this week at 656.25, and will do so again soon, in preparation for the next rally.