Depends on the scope of the order flow vs what they can hedge with other options vs the underlying. Everyone has a risk manager or clearing house to say enough, and prices have to move.
If this question is specifically targeted at NVIDIA then you may want to look in the underlying business activities of that company. For several months already is their monthly sales (and profit) capped by how much they can produce. Their factories are full and can't manufacture more than what they are doing now. Leaving them very little room to further increase their monthly/quarterly sales and profit. A situation like this is not likely to continue forever. Building additional manufacturing capacity will take a few years. It is more likely that NVIDIA's customer demand will decline before that point.