KNOW is more important than MONEY is more important than MIND. Tellingly, PRICE is much much much more important than VOLUME.
Pourquoi? The word cloud is an accepted analytical tool. And Jack is a prominent poster in need of analysis.
Recovery from Hersheyolatry, like many other communitycable diseases, confers lasting immunity. I know that personally. Note the cloud words FOOLED and GIBBERISH, unconscious revelations.