Not sure about the new 8, but the 7 cost about $245 to build, and profit margins range between 65-70%. For me, I don't look at how much is costs, I look at what it does. (photo, video, communication, GPS, music, schedule, connectivity etc. ) In other words, what it does saves me a ton of time and that is priceless. You can also lower your cost basis by owning their shares if they fit into your investment strategy. (and to the points mentioned above, I admit it, I like to show it off.)
I kind of admire iPhone users. They go for the quality. I've always liked quality stuff, even as a child, worked for Siemens [Germans understand what it takes to do quality] for a few years as a lab supervisor. I was appalled at how much Americans hate quality efforts! "it ruins our creativity to be highly functional" was the essence of their complaints. It took American auto manufacturers decades to get just the basic ideas through their heads... People look at politics for reasons why manufacturing dies off in the U.S but it's because lots of people want quality, not half baked trash.
And this trend continues all over the world really. They are now asking $500 for some top video cards lately and as many as it have seriously for $1200 ? I do not buy this, something like $800 at max I would say. What else do you need ?