Watchdog: Amazon tricks customers about 'great deals' Cuisinart itself sells the item for $149, and it’s available for that price at Kohl’s and Williams Sonoma. This reference-price issue – which cost Amazon a hefty fine in Canada earlier this year – forms the basis of a demand March 20 by a consumer affairs watchdog that California’s Attorney General investigate Amazon over “reference prices” the group claims are intended to deceive consumers. (Siliconbeat)