US Adults spend on an average an hour on Tiktok? So many idiots?

In 2023, adults in the U.S. are predicted to spend an average of 55.8 minutes per day on TikTok, versus 30.8 minutes on Snapchat, 30.6 minutes on Meta-owned Instagram, and 30.2 minutes on Meta-owned Facebook, according to research from Insider Intelligence.

 

Interesting survey. Personally, I don't spend time on TikTok. But maybe it's the easiest way to have fun for some people. Either way, some people will make decent money making weird (or not) videos.

 

it has an addictive nature to it, especially if you're bored.

 

I played with TikTok just few weeks, it is like the 80’s “American’s Funniest Home Video” on demand. I don’t know what the fuss is all about.