I don't know how long this site has been around - at the top it says "beta" - but it looks like a trade selection service for people new to options. $350/year and it has the blessing of the CBOE/OIC/OCC; that, or they don't know he's using their logos. Kind of a corny name, but who knows, maybe it's a good fit for some people. http://www.unclebobsmoney.com/