Facebook’s cryptocurrency project once known as Libra and now as Diem just cannot catch a break. A British fintech company called Diem is looking to take legal action against Facebook’s project for obvious reasons. The British diem is a startup that deals in offering instant selling of consumer goods and issues its very own Diem debit card and planned to have a soft launch this October. For the moment, the UK Diem has only issued a cease and desist letter, but its CEO and founder had this to say: “As a small startup, we are concerned that customer confusion resulting from Libra’s actions will significantly impact our growth.” The drama around Libra, pardon, Diem, is starting to get quite comical.