Yer working it too hard. By it's very nature, a news release is not an event that can be borne out with TA.
I saw your music video reply. Why did you delete it? Respond with what is your heart and stick with it, if you believe in what you feel! But also know that a news release does not generate TA. It generates itself. TA tries to form around it, and become it's own entity. Which it can never be. News precludes "technical." Always has, always will.