https://www.marketwatch.com/amp/story/guid/4A708442-41F1-11EA-8303-2A4D8966E38A “ By Shawn Langlois The Number One Published: Jan 28, 2020 3:14 pm ET ‘It’s been exciting to see how millennial’s investing habits have shifted over the past year, says Capuzzi CEO of Apex Clearing Millennials clearly let their tastes dictate their stockpicks. Apex Clearing recently unveiled its fourth-quarter Millennial 100 report, which analyzed more than 734,000 portfolios owned by U.S.-based investors with an average age of just over 31 years. Many of the names are probably exactly what you’d expect, along with perhaps a few surprises “It’s been exciting to see how millennial’s investing habits have shifted over the past year,” Bill Capuzzi, CEO of Apex, said in a release accompanying the results. “From responding to key market moves, showing a keen interest in recent IPOs, and investing based on their values, millennials have proved to be a unique audience differing from their generational counterparts.” The millennial generation is usually classified as those born between 1981 and 1996. Here’s the top 10, broken down by percentage of overall holdings: As you can see, the list is FAANG-heavy, with social-media giant FacebookFB+1.36% media monolith NetflixNFLX+1.64% iPhone maker AppleAAPL+2.83% and online retailer Amazon.comAMZN+1.36% all represented. AlphabetGOOG+1.3% the parent of search giant Google, comes in at No. 12. TeslaTSLA+1.59% which has been red-hot, is also up there. Apple reports its quarterly results after the close of regular trading Tuesday. Interestingly, Warren Buffett, with his Berkshire HathawayBRK sandwiched in between MicrosoftMSFT+1.96% and Disney DIS+1.82%on the list, still holds plenty of sway among the younger generation. Apex pointed out that 30 companies in the group of 100 debuted in the market within the last decade — a testament to millennials’ favoring hot, young, tech-focused investments. Square SQ+5.28% , for example, comes in at 21 for millennials but doesn’t crack the top 100 for the older cohort. Millennials also have a big stake in the streaming wars, with the battle heating up between Amazon, Disney, Apple and Netflix. Also of note, Roku ROKU+2.69%, which makes media-streaming players and licenses its technology to smart TV makers, takes the 26th spot on the millennial list. ”One thing is for certain — millennials are investing in the future,” Apex CMO Hannah Shaw Grove said. “Their fingers are always on the pulse of tech trends, innovation, and those companies which are in a position to influence the way we live and conduct business, and this quarter was no exception.” “
Nothing personal @guru , but it says nothing new. As if the author wrote for the sake of writing, to meet the criteria, of articles per month, given to him, by his boss.
Generally agree, but the article is based on the data provided by the clearing firm “Apex Clearing” that processes most retail trades and can see what stocks people trade or have in their portfolio. That’s a bit similar to how ADP reports employment and wage numbers, purely based on the data, and the information is generally known but some details are quite specific, and occasionally surprising or not known to everyone.”
I'm surprised Berkshire's in there. That must be from a scattering of super-wealthy Millennial's that have their funds professionally managed. 1 share of class A is almost $400K. (I remember when it was $12K lol) Class B is cheap, $220ish.... but looking at the other stocks on the list... it doesn't really fit the mold. Its not exactly an exciting stock, its up $10 from Jan 2018.
I don't find it surprising at all. Warren Buffet is a household name and all the millennials think he's the god. Why? Because every investing book or article or any information source directed to beginner retailers portrait him as god of investing. I'm not saying he's bad or anything, I think he's solid but not my idol though. But yeah, millennials buy stocks from known brands, which Berkshire Hathaway is.
These fargin bastages were supposed to buy houses, which would have lead to a 20's boom: So you're telling me they're chasing stocks?
Probably much easier to buy stock on Robinhood vs a house. Also, if you have less than $5K you can't do much with it except putting it into savings or stocks. The report says the average account size is $2300...
Naaa. I knew someone would come on here and say that... it is ET after all and no comment goes without a challenge... but whatever... I think they transposed Berkshire with SBUX or CMG. If I get bored I'll look deeper into this outfit that did the rankings.