I am taking a position on the LEAPs, they cost money because this stock moves up and down, gets under the influence of Shorts and Longs. I think we will be back above $120 by their earnings, just my humble opinion. Stock is at $107 and its price is down because Coke is attempting to rob their market-share. Lets see how wrong I am, good luck!
Its a interesting stock that so manipulated, that's the biggest problem. Today I've been letting it run while playing Netflix, if someone bought at $105-$107 would not be a sin for them to sell early.