Just let that sink in for about 98 seconds.....an app, a Texting app where messages disappear thats probably used by 88% of the teens to send naked pictures to each other and other random dribble is worth $16 Billion??? How does anyone not see whats wrong with this picture... Kohls is worth $13.32 Billion Nordstroms is worth $13.98 Billion Whole Foods is worth $15.03 Billion Sandisk is worth $14.36 Billion Hersheys is worth $14.76 Billion Xilinx is worth $12.31 Billion Bed Bath and Beyond is worth $12.43 Billion Whirlpool is worth $14.71 Billion J.M Smucker is worth $14.26 Billion Western Union is worth $11.35 Billion Quest Diagnostics is worth $10.86 Billion Citrix Systems is worth $10.42 Billion Snap on Incorporated is worth $9.03 Billion Etrade Financials is worth $8.49 Billion Some of these companies have been around for over 100 years and have real employees and real products to sell to consumers, they have facilities and thousands and thousands of employees, they have assets, really assets... they have real earnings and profits and are well known to millions of people because of how long it took to build up their brand identity....then you have snapchat not even 4 years old with just hype built behind it, even the founder is quoted saying that there is a bubble, he mentioned this week about a possible IPO...an IPO??? hah this is literally the end of this fantasy world, a texting app that caters to a demographic with the least amount of disposable income is now going to go public....but I know... I know... I know this times its different, right? Snapchat in process of raising new money, values company at up to $16B: Sources CNBC.com staff | @CNBC 29 Mins AgoBreaking News 77 SHARES Andrew Harrer | Bloomberg | Getty Images Snapchat app on a mobile phone Snapchat is in the process of raising $650 million in equity, which would value the company at 16 billion, sources told CNBC. The social media messaging service has $112 million in stock earmarked for a later sale. Read MoreSnapchat CEO sees a bubble, blames interest rates Snapchat's new investors include Alibaba, Fidelity, York Capital, and Glade Brook Capital.
Snapchat can be valued by it's investors at any amount. It doesn't necessarily mean it's worth that to a potential buyer.