Snapchat brings group video chat and friend tagging in Stories. These new features are going to boost engagement. Snapchat recently collaborated with artist Jeff Koons to unveil an art platform and rolled out 3D Bitmoji World Lenses. Besides, the company partnered with NBC News to produce a twice-daily headline news show Stay Tuned for the Snapchat app in a bid to reach the highly sought-after millennial cohort. Advertising is the primary source of revenues for Snap. Snap quarterly revenue growth was 62.20%, higher than the industry and sector average revenue growth (8.45% and 7.00%, respectively). Let’s see Snapchat ratings: On April 2, 2018: “Hold” Rating by SunTrust Robinson On March 28, 2018: “Hold” Rating by Finstead Research On March 8, 2018: “Buy” Rating by Morgan Stanley Do you think Snapchat will increase it user base or its advertising revenue due to Facebook scandal? Will you consider to Buy/Hold/Sell SNAP recently?
Snapchat is finally releasing its special Lenses for iPhone X users. This might help Snapchat to increase it user engagement.