sorry for long term holders, though the chart's been screaming "short!" for a while now. cramer rode this up from 40 -> 190 as part of a "never sell, don't take profits, eddie lampert = next warren buffett" portfolio, and now it's back to less than half of that. oops. and in his latest book, get mad, he cites SHLD as one of his buy and hold super longterm stocks... (edit: here's the mad money msgs. 47 times since march '06, 2 bearish ones in september, 45 bullish). Jan. 10, 2008 - SHLD was featured in the lightning round and rated Bullish at 100.23. Nov. 13, 2007 - SHLD was featured in the featured stocks and rated Bullish at 125.98. Oct. 29, 2007 - SHLD was featured in the lightning round and rated Bullish at 137.06. Sep. 27, 2007 - SHLD was featured in the lightning round and rated Bearish at 126.97. Sep. 12, 2007 - SHLD was featured in the lightning round and rated Bearish at 129.52. Aug. 24, 2007 - SHLD was featured in the featured stocks and rated Bullish at 146.13. Aug. 17, 2007 - SHLD was featured in the featured stocks and rated Buy at 137.24. Aug. 13, 2007 - SHLD was featured in the lightning round and rated Bullish at 140.55. Jul. 27, 2007 - SHLD was featured in the lightning round and rated Bullish at 136.20. Jul. 6, 2007 - SHLD was featured in the lightning round and rated Bullish at 174.06. Jun. 21, 2007 - SHLD was featured in the lightning round and rated Bullish at 172.04. Jun. 15, 2007 - SHLD was featured in the mad mail and rated Buy at 174.98. Jun. 13, 2007 - SHLD was featured in the mad mail and rated Bullish at 174.99. May. 25, 2007 - SHLD was featured in the featured stocks and rated Bullish at 179.42. May. 23, 2007 - SHLD was featured in the featured stocks and rated Bullish at 179.33. May. 22, 2007 - SHLD was featured in the lightning round and rated Bullish at 178.62. May. 15, 2007 - SHLD was featured in the lightning round and rated Bullish at 177.00. May. 4, 2007 - SHLD was featured in the lightning round and rated Bullish at 179.76. Apr. 20, 2007 - SHLD was featured in the lightning round and rated Bullish at 189.82. Apr. 9, 2007 - SHLD was featured in the lightning round and rated Bullish at 186.90. Mar. 30, 2007 - SHLD was featured in the featured stocks and rated Buy at 180.16. Mar. 29, 2007 - SHLD was featured in the lightning round and rated Bullish at 181.20. Mar. 21, 2007 - SHLD was featured in the featured stocks and rated Bullish at 179.16. Mar. 1, 2007 - SHLD was featured in the lightning round and rated Bullish at 176.07. Feb. 14, 2007 - SHLD was featured in the lightning round and rated Bullish at 183.64. Feb. 8, 2007 - SHLD was featured in the featured stocks and rated Buy at 180.81. Jan. 9, 2007 - SHLD was featured in the lightning round and rated Bullish at 166.23. Dec. 1, 2006 - SHLD was featured in the lightning round and rated Bullish at 170.13. Nov. 28, 2006 - SHLD was featured in the lightning round and rated Bullish at 169.99. Nov. 16, 2006 - SHLD was featured in the featured stocks and rated Buy at 169.26. Nov. 10, 2006 - SHLD was featured in the lightning round and rated Bullish at 176.98. Oct. 25, 2006 - SHLD was featured in the mad mail and rated Bullish at 175.83. Oct. 13, 2006 - SHLD was featured in the lightning round and rated Bullish at 172.57. Oct. 11, 2006 - SHLD was featured in the lightning round and rated Bullish at 167.94. Oct. 4, 2006 - SHLD was featured in the lightning round and rated Bullish at 163.61. Sep. 27, 2006 - SHLD was featured in the lightning round and rated Bullish at 159.75. Sep. 20, 2006 - SHLD was featured in the featured stocks and rated Buy at 162.14. Aug. 16, 2006 - SHLD was featured in the lightning round and rated Bullish at 150.00. Aug. 9, 2006 - SHLD was featured in the lightning round and rated Bullish at 138.86. Jul. 19, 2006 - SHLD was featured in the lightning round and rated Bullish at 142.49. Jul. 12, 2006 - SHLD was featured in the lightning round and rated Bullish at 148.37. Jun. 8, 2006 - SHLD was featured in the lightning round and rated Bullish at 164.19. Jun. 1, 2006 - SHLD was featured in the lightning round and rated Bullish at 160.79. May. 23, 2006 - SHLD was featured in the featured stocks and rated Buy at 157.21. May. 18, 2006 - SHLD was featured in the featured stocks and rated Buy at 155.85. May. 15, 2006 - SHLD was featured in the featured stocks and rated Buy at 139.87. Mar. 15, 2006 - SHLD was featured in the lightning round and rated Bullish at 132.29.
yep this has been a fun short for me so far , was suprised that they burned through 500 mil cash this past qtr
I have shorted SHLD. I sold Feb 110 calls and made few dollars today when it hit 6 points down on guidance. Its a constant money maker for you if you know how to play opposite to what Cramer has to say. Keep shorting it and selling naked calls with stops at 100.