No Apple Coin Apple CEO Tim Cook is not in favor of his company setting up a cryptocurrency in order to compete against Facebook's Libra project. Asked by French media about the idea, he responded: "I really think that a currency should stay in the hands of countries…A private company shouldn’t be looking to gain power this way…We elect our representatives to assume their governmental responsibilities. Companies aren't elected and should not be going in this direction." Reuters
I find that it is very questionable if Apple and also all other global companies will follow FB with crypto currencies. It is no question that cryptos are not his favourite assets, but it is questionable if in the future Apple will be able to sustain its competitive role without crypto.