Surging Adidas overtakes Jordan Brand In a rapid rebound, Adidas has moved past Jordan Brand to reach No. 2 in U.S. sneaker sales. According to the market-research firm NPD Group, the German-based apparel company, which was struggling just a couple of years ago, has returned to being second behind industry goliath Nike. A high-profile collaboration with musician Kanye West and the introduction of popular lines such as Boost have Adidas’s sneaker sales surging upward. (Washington Post)