New ETF called TJUL guards against downturns and has capped gains?

I just saw an article about this. Apparently it doesn't lose money even if the market goes down and limits gains.

Is this real?

Here's the text. I can't find a link within my trading app:

On Tuesday, the company’s newest ETF, the Innovator Equity Defined Protection ETF (NYSE:TJUL) began trading. The fund, which tracks S&P 500 returns with a 100% downside buffer over a two-year outcome period, has an upside cap of 16.62%.

 

lost 0.8% from ATH to ATL

 

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Looks real on the charts;
maybe the wide bid/ ask+ volume will get better this year. Most likely will.
SPY >19%, no upside cap LOL 2023;
liquidity leader.................................

 

I think these "Buffer" ETFs started proliferating last year. I believe the first ones came out in 2022 Q1 and they would protect against the first X% downside with a cap of Y% gains. I assume these are for people who can't take any losses -- probably (U)HNW PWM shops.

 

Tell me you don't know how to use options without saying that you don't know how to use options. That goes for the investors of JEPI, QYLD and anything of the sort too.

 

Are you saying get options on these? Are you saying options do the same thing?

 

Soon ....

New ETF called XYZ guards against downturns & upturns and has capped gains and capped losses and will not move.

 

I am going to assume that you are not asking this question sarcastically.....Long Puts cap your losses. Covered calls cap your gains. It's called a collar strategy.