McDonalds misses earnings. Why? They said inflation !

So we all know inflation is an issue but when you start hearing big companies complaining about it on earnings calls Wall Street really notices. This just came out this morning.

 

No problemo... just jack up the price of the Big Mac and fries!

 

McDonald's CEO: Rising inflation putting pressure on restaurants

 

It always does. Restaurant management is always reluctant to raise menu prices to cover costs... fearing things will get expensive enough that customers stop coming.

 

Might be a possible trade today.

 

McDonalds has done a good job keeping their menu pricing within reach of minimum wage.

 

food and energy are not part of the inflation number because of their inherent
volatility.

econ 101.

 

Meaning they don't find desperate burger flippers for minimum wage anymore

 

I'm still traumatized by the great hot cheeto price increase. They use to be $0.87. Now the last I saw $1.69. $2.40 it's disgusting

 

May not be part of the "official inflation number", but experience inflation nonetheless. (Government lies about inflation.. always greater than the government says it is.)