Lorre vs. Rhimes: Who boasts the most expensive ads? Showrunner Chuck Lorre's "The Big Bang Theory" still commands top dollar of any of their shows, averaging $285,908 for a 30-second commercial this season, on par with the 2015-16 season. That makes it No. 6 on this year's ranking of primetime broadcast programming and No. 1 among scripted broadcast comedies. Shonda Rhimes' sudsy dramas on ABC, by comparison, cost advertisers $171,477. Dick's Wolf's NBC crime stories average $135,782.(Ad Age)