Inflight intrusion. Chinese flight information app Umetrip has courted controversy with its latest feature that allows passengers to view the personal details of those sitting around them. In the app's "virtual cabin", users can select a seat, view the particulars of the person sitting there and even send them a direct message. Sixth Tone
So they only have info that other users of the app have supplied to their version of the app and agreed to share. Not really intrusive and pretty much impossible to reach critical mass anyway.