If He Drinks White Claw and Wears a Fleece Vest, He Might Just Be a Finmeme Influencer Photo-illustration by II Inside the hugely popular world of Wall Street Instagram. By Alicia McElhaney September 16, 2019 In the fall of 2017, a young credit analyst sat in a New York bar after a long day on the job. He unlocked his phone, opened the Instagram app, and returned to a dormant account he had created months earlier,@hoeingforyield. At the bar, for the first time, he posted a meme about working in finance. It got about six likes, low by almost any standard but enough to make him feel like it was worth continuing. As the fall turned to winter, he began regularly posting memes poking fun at the investment industry, and in the process joined the growing ranks of “finmeme” creators. “There’s just a lot of shit to make fun of,” @hoeingforyield says. Think of memes as inside jokes on a massive scale. For instance, an image of asurprised cartoon character called Pikachustands in for someone who is shocked but shouldn’t be. Or Kermit the Frogdrinking tea with a superior grinwhile claiming that something is not his business. Users add text to the meme to make it relevant to their own interests. Finmemes are memes that are highly specific to finance. And on Instagram, they’re growing more popular by the day — the modern equivalent of cocaine and liar’s poker games on 1980s trading floors. Your analyst might be posting one now. Or maybe you’re that analyst. “Getting laid offfrom Goldman is like being traded by the Yankees. You’ll probably still make millions, but it’s just not the same,”tweetedfinmemes’ ultimate predecessor,@GSElevator, back in November 2011. https://www.institutionalinvestor.c...ce Vest He Might Just Be a Finmeme Influencer