Science sold separately. The good doctor obtained his PhD from an unaccredited diploma mill. (Not that there are accredited diploma mills.)
Apparently the speaker paid to get this speaking slot. TEDx events are not organized by TED, but by volunteers. Note from TED below the video on YouTube: The comments section at the YouTube video is full of criticism of this talk.
You didn't think selling a bar and rubber bands for $400 would be enough, did you? https://www.jaquishbiomedical.com/products/fortagen/
Well, there goes my surprise. "Just 10g of Fortagen provides as much usable protein as 50g of whey." I'm waiting for the leverage/elasticity pills to synergize my X3 workouts with turbo propulsion.