How to market trading strategies?

Discussion in 'Options' started by Aquarians, Dec 11, 2020.

  1. I got this:
    1) A software to research, develop and test option trading strategies on historical market data, then run them on live data by using Interactive Brokers API.
    2) Several strategies developed using this software, latest of which I previewed in the thread labeled "How do these equity curves look in the eyes of a trader?".

    Now I'm starting the next step: marketing. Way out of my comfort zone but no way around it if I'm gonna make money out of this.

    The marketing campaign will target the following segments, in order of preference and only move to a latter if I fail in sustained efforts to make a successful sell to the former:
    1) Professional finance: hedge funds, investment banks, pension funds.
    2) Retail traders willing to pay for proprietary trading strategies.
    3) Open source and give all for free.

    Making a sale means giving up all the proprietary knowledge involved in running the strategy presented here: fundamental basis on why it's profitable and how it works up to complete algorithmic implementation. No black box, full disclosure. So if a #1 entity chooses to run it, it's a strong validation of the value of my research and a moral compensation (apart from the many $$$) for the many years of effort I've put into this.

    Anyways, it's not gonna be a walk in the park and this is the point where I need an associate if not for something else, to avoid getting ripped off. ( Hopefully not by the associate itself :) )

    It's a bit thick-skinned to ask free advice on this, but nevertheless: any ideas on how to formulate a compelling advert to be sent by mail? I intend to spam a hell lot of #1 in order to get a foothold with someone in a position to deploy a trading strategy to serious capital. The top-down approach, not the usual rectal examination you get in a bottom-up "get hired" by recruiters approach.
     
  2. dont try it all, if anyone buys, they are an idiot. if your strategy worked, you would be using it yourself
     
    dennis86 and blink18 like this.
  3. 931

    931

    Working trading strategies would be marketed by posting orders, not by collecting credit card numbers.
     
  4. TimMykes

    TimMykes

    i saw the system

    its amazing

    not this guy, mine
     
  5. rb7

    rb7

    You're not the first who think he has found the holy grail system but has no money to trade with it (that's my assumption about your situation, I may be wrong).

    If you cannot prove that your system can make money (not backtest, not sim), then you're wasting your time trying to sell it. Nobody, I mean NOBODY, will ever want to put a dime on a system that hasn't been proved to be profitable. And I'm not referring to your 'Professional finance, hedge funds, investment banks, etc.' segment. I'm only referring to the small retail John Doe guy in his basement. For the pro, it's even worst.

    First you would need to have a valid track record, with real money, long enough to prove that your system is not about luck or curve fitted. It doesn't matter if your real money account is small, as long as you're able to demonstrate that your system is scalable.

    But here again, if someone has a profitable trading system, why the hell would he want to sell it?
    The answer: Because it's more profitable to sell it than to use it.
     
  6. SunTrader

    SunTrader

    In other words, don't pre-order the next SuperCar coming down the line just yet.
     
  7. guru

    guru

    Separate the tool from trading strategies, then sell the tool (showing it to everyone).
    There are several option strategies testing tools out there and they have nothing to hide, so if you can create a competing product then you can try selling it to everyone, even to traders on ET :)
    Once you have customers, then later you can also offer trading strategies to them.
     
    Last edited: Dec 11, 2020
    Aquarians likes this.
  8. QTrader20

    QTrader20

    I've a VERY RELIABLE trading system, but there is NO WAY I'm going to sell it to anyone. Instead, I'll use it to rack up as much profits as possible lol... :D:):sneaky:
     
  9. rb7

    rb7

    What a weird idea !!!!:D
     
    931 likes this.
  10. QTrader20

    QTrader20

    I believe that if one is able to build a profitable trading system which takes many years to decade to build, why sell it for few hundred grants to a million??? Unless there is some issues lol...
     
    #10     Dec 11, 2020