https://www.smh.com.au/business/com...-for-his-business-empire-20210113-p56tng.html It's right there in the first few pages of "Trump University Branding 101": "The truth is, everything you say and do is important," he wrote in the 2008 book's foreword. "Actions matter." After egging on a mob that rioted inside the US Capitol last week, the brand that's at the heart of President Donald Trump's career and fortune is in crisis. He is being shunned by some of the political donors who fuel him, the tech companies that amplify his voice, the banks handling his finances, the American golf industry that brings business to his clubs, and even the Canadian company behind his online stores. It took all four years of Trump's presidency for most of those corporate allies to turn on him. Now, they're standing up to him when their pressure can't change much about an administration that's in its final days. But they do have the power to hurt his return to the business world. ....more....
That's cute, since Trump never divested himself of his businesses. He does not have to buy any share of them back. The brand is suffering, true.
Donald Trump is entering a world of shit. Both legally and financially. He has a big reserve for legal defense in his pac he built after he lost the election but his private funds are shit. MAGAs aren’t the golfing and Park Avenue apartment types. His biggest immediate challenge is how to extract $10 a month from a million MAGAs. I’m thinking he will do the pay for rallies to start.