I am pretty sure that when I order my coffee "black" that that has colonial and racist over and under tones that I need to apologize for. But then again, if I put some cream in it because I don't like it black, is that not making some kind of statement on my part. And whoa, what if put some brown sugar in it?.....whoa....y'all know brown sugar is good but we don't want to go there in this current climate. There is a whole history of white men liking brown sugar.