Following its widely mocked and criticized "toxic masculinity" ad, you'd think someone at Gillette would have noticed that offending your customers is not your go-to business strategy, at least not for a consumer products company. Well, you'd be wrong. They have another campaign hat is even sillier and more offensive than the first. At least the first ad had a good point, ie don't be a jerk. The second add however has zero redeeming value. It is a celebration of hideously fat women and transgender weirdos. As many of the comments pointed out, they are promoting an extremely unhealthy lifestyle. One wag noted that they are saying it is natural and ok to be obese but you should nevertheless shave the naturally growing hair off your body to be attractive. https://www.breitbart.com/tech/2019/04/05/gillette-venus-ad-campaign-features-obese-trans-models/
"Toxic Masculinity"? That's a thing, now? My GF doesn't seem to think it's a bad thing. I don't see that ad as "glorifying obesity" as much as giving the plus sized community the idea that someone out there notices and acknowledges them. Same for the trans community. Plus sized chicks seem to generally be in higher paying professions than the average, if that matters. My fiancee is on the large side at basically double my income. A lot of emotional baggage comes with hefty women but nothing some good lovin and toxic masculinity can't fix or at least alleviate. As for the trans side of that ad campaign, you got to admit Jazz Jennings is quite a little cutie. I wonder if she is finished with the modifications "down there"? The idea of masculinity being toxic is kind of ironic for a company that started out selling the first successful disposable blade guarded razor. To men. With whiskers. Who shaved. I honestly hate that company anyway. Their marketing and product model is extremely exploitive of their customers. If they really cared about your shave, they would manufacture inexpensive straight razors and shave brushes and strops. and put videos on youtube showing the clueless how to shave with a real razor. The CEO who does that will get sacked, maybe sued, for encouraging the use of a product that lasts a couple hundred years without replacement parts, though. Really, the modern business model is so much about greed and so little about taking care of the customers. Makes me want to short everything and pull down the whole castle.
This ad campaign is sickening, I went through severe depression and put on over 100 pounds... If I didn't do something about it I ran the risk of dying, I was obviously ashamed of my weight, as well i should have been. People celebrating morbid obesity in the name of being nice are doing a huge disservice to people like this woman who clearly has an eating disorder. No way in hell any of these companies would run an ad featuring so eone who is anorexic, why are they celewbrating the flip side of that coin? Quite frankly if I didn't feel a certain amount of shame over my weight I never would have dealt with the problem, celebrating people who are morbidly obese is fucking horrendous. They are encouraging an eating disorder.