FTC to Examine if Companies Raise Prices Using Consumer Surveillance The Federal Trade Commission is seeking information about how artificial intelligence and other technological tools may allow companies to vary prices using data they collect about individual consumers’ finances and shopping habits. The FTC said its study aims to reveal the inner workings of personalized pricing, a way of varying prices down to the individual level that has long been the holy grail of marketing. The commission says the algorithms and models that drive pricing strategies are opaque and may rely on surveilling consumers’ online footprints. More...