Fertitta Brothers Launch $500M Investment Fund May 1 2017 | 9:57pm ET Fresh off their $4 billion sale of mixed martial arts promotion company UFC last year, the Fertitta brothers have launched a $500 million private investment firm that will focus on consumer-facing companies in the technology, media and entertainment sectors. Leading the new firm will be former UFC CFO Nakisa Bidarian, who will also be responsible for capital deployment, according to a statement. Bidarian led the conceptualization, negotiation and execution of the August 2016 sale of UFC to a consortium led by WME|IMG and backed by private equity companies KKR and Silver Lake Partners, the statement added. He will be joined the new firm by former JP Morgan executive and global head of gaming Sam Bakhshandehpour. “There is tremendous opportunity in the market for a firm that combines patient capital with this unique team of experienced investors and operators,” said Lorenzo Fertitta, chairman of the company, in the statement. “Our long-term view enables us to avoid mandated investment timelines and instead focus on understanding the needs of the companies we partner with and helping them achieve their operational and financial objectives.” Fertitta Capital will initially invest $20 - $75 million per position, according to a Forbes article citing a spokesperson, although larger transactions will also be considered. The company’s combined team has over 100 years of advising, investing and operating experience in various sectors. from FINALTERNATIVES