Say a company trading on either NYSE or NASDAQ has an earnings report with the conference call beginning at 11:00am EST (notice this time is during market hours), when will the earnings report numbers for the company typically be FIRST reported and where? Perhaps they'll be reported before the market open on the company website or sometime during the call verbally with website release following or happening at the same time? I'm used to seeing earnings calls before the market opens or after the close and not sure what to make of this situation.