The race is just about to start on Fox. This is how you promote your crypto, I think sponsoring a car is only about 25K per race...
Way back in the days of the first dot com bubble, Lycos (remember them?) bought an entire car's worth of advertising on a pretty fast car that ended up leading for most of the race (Nascar). I was an excite user at the time, and it got me to try their search page once or twice. Whatever happened to Excite and Lycos?