..http://finance.yahoo.com/news/3-consumer-stock-picks-2016-200108228.html http://finance.yahoo.com/news/dean-foods-company-earnings-beat-131026318.html http://www.msn.com/en-us/money/stockdetails/financials/fi-126.1.DF.NYS http://www.msn.com/en-us/money/stockdetails/analysis/fi-126.1.DF.NYS http://stockcharts.com/h-sc/ui?s=DF Trade: With DF at 17.82 June 14/10 bull put spread for a net credit of $35 Yield = 35/365 = 9.59% in 171 days or 20.5% annualized Prob = 84% expectation = .84(35) - .01(365) - .15(182) = 29.4 - 3.6 - 27.3 = -1.5 Price............ Profit / Loss........ ROM % 7.50................ (365.00)............. -90.41% 10.00.............. (365.00)............. -90.41% 10.34.............. (331.40)............. -90.41% 13.32.............. (33.00)................ -8.25% 13.65................. 0.00................... 0.00% 14.00............... 35.00................... 9.59% 16.00............... 35.00................... 9.59% 20.00............... 35.00................... 9.59% 22.00............... 35.00................... 9.59%