Building a $100M business, one armpit at a time Do you know what aluminum zirconium trichlorohydrex is? How about PPG-14 butyl ether? Yeah, us either -- and that realization helped Moiz Ali build a $100m business. See, those are common ingredients in deodorant sticks, and Moiz realized that tons of people want to be able to actually pronounce the names of things they put on their body. So, he sat at his brother’s dining room table and built Native, a natural deodorant company without all the chemical junk. Turns out, Moiz was on to something big: He negotiated a $100m sale of Native to Proctor & Gamble just 2.5 years after it launched. But it wasn’t always easy breezy -- the company almost died. Twice. Thinking about starting something at your table? Click below to listen to our podcast, My First Million, and learn from Moiz’s successes (and failures) for free. P.S. If you want to learn even more, read our Trends team’s in-depth business analysis of Native, here.