Americans Tell CEOs: Drop The 'Woke' And Get Back To Business According to a poll this week of more than 1,000 likely voters by the Trafalgar Group and Convention of States Action (COSA), nearly 80 percent said that, given the choice, they are more likely to buy from a company that is politically neutral. In a rare case of bipartisan consensus, both Democrats (76.9 percent) and Republicans (78.8 percent) felt this way in roughly equal measure. Mark Meckler, COSA president, told The Epoch Times that the message to CEOs was: “Go back to doing what you were hired to do, which is to make money for shareholders.” “This is a blowback that’s coming,” Meckler said. “It’s coming big time against all this ‘woke’ politics in business. It’s not even that folks want their companies to reflect their politics; they want their companies, the people they buy from, to just ignore politics.” Results of the February 2022 Poll by Trafalgar Group and COSA. Disney is a cautionary tale for CEOs, he said. Disney has become a left-wing political advocate in recent years, introducing sexual content and a “not-at-all-secret-gay-agenda” into children’s programs, promoting critical race theory and demanding reparations through shows like “The Proud Family,” and fighting a parents’ rights law in Florida that bans sexual topics in public school for kids in third grade or younger. This has been off-putting for some Disney customers, and the company’s share price has been hammered by shortfalls in subscribers to the Disney+ Channel, claims of a hostile work environment by conservative staffers, and retaliatory actions by the state of Florida to revoke the privileged status of Disney’s main theme park near Orlando. “Capitalism, luckily for all of us, is a force of nature,” Meckler said. “You either make profits or you don’t, and ultimately companies that don’t make profits are going to be punished in the marketplace. I think one of the things you’re going to start to see is companies proclaiming their neutrality,” he said, “just staying out of politics. And I think that would be much healthier for the country as well.”
… & Trafligar. For the record CEOs are going to do what makes the most money. It’s why tobacco companies denied the harmful effects of cigarettes, why oil companies deny global warming, etc. If being “woke” makes money they are going to exploit it, if it doesn’t they are going to bury it.
Plenty of background in the earlier thread... Critical Race Theory invades corporate America https://www.elitetrader.com/et/threads/critical-race-theory-invades-corporate-america.359996/