Advisers uncover gold in 'non-monied' clients For most financial advisers, the perplexing concept of "non-monied" might be something to instinctively avoid. But at Clarfeld Financial Advisors, a focus on non-monied spouses has developed into a thriving niche category for the $7.3 billion advisory firm. The target market includes recently or soon-to-be-divorced individuals who have limited financial expertise and are about to be saddled with full financial responsibilities. (Investment News)