Susquehanna will wager on football, basketball from Dublin https://www.bloomberg.com//news/art...-quant-trading-firm-s-way-to-beat-market-odds
This guy has invested £250m in Brighton Football club. The profits from doing moneyball analysis of every football match played in the world. He employs 40 people to watch the games and then bets £1m per match. http://uk.businessinsider.com/inside-story-star-lizard-tony-bloom-2016-2
It's a pretty competitive mkt for a liquidity provider... On the other hand, it's also quite inefficient if you're a participant, at least for now.
It makes sense. Lots of participants who aren't informed and aren't driven strictly by profit. One of my friends who graduated from HBS had a colleague who started a NASCAR fund. They found statistical edges largely caused by drunk fans.
I think any space where there's likely to be a large amount of betting based on emotion is bigly good. But then again, all of this is pretty well-known and covered Moneyball stuff, innit?
The concept of sabremetrics is known but I bet not practiced by many (in terms of "buyside" dollars) in the gambling community.