Advertised on TV... "$50 Buffalo Proof, clad with 31mg of .9999 fine, 24kt gold". Special price, $19.99 + sh = $26? That's because the gold content is only $3.72 if the spot price of gold is $1,200. FWIW...
Yeah i have seen those commercials all the time. They are really targeting people that dont read the fine print. So the guy that sees that commercial is thinking "Wow...these guys must have made a mistake...1oz of gold is 1200 bucks and they are selling these coins for 20 bucks? I better buy them before they figure out they are losing money." The commercials further go on to try to scam the couch potato by limiting the amount he can buy, so the couch potato is distracted to think that maybe some rich company is doing this out of generosity so he is busy plotting ways to buy in his name, his wifes name and his kids names.
I also don't understand the attraction of state quarter collections where they plate them with an unspecified amount of gold and platinum (probably just enough to mask the fact that the coins are not really uncirculated) and charge ~ $2 apiece for them. How do you determine what a fair price is?