GOOG was a great short for me especially the $30 slide in one day this past week when they reported the fewer ad clicks news..sold it then for...
I dont think either side has an "advantage". You play both sides depending on your analysis and make money by both shorting and being long in this...
maxpower, I am in a similar situation. I support a trading application system at a Wall street firm, but I am not interested in working here much...
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