I have this hot name that is the name of one of my funds. Its very unique and catchy, and I really want to trademark it and bar anybody else from copying it from me and using it. Just think of "Just Do It" applied to Finance. I've searched the federal trademark office for the availability and it is available: http://tess2.uspto.gov/bin/showfield?f=doc&state=qrvo2l.17.1 What's really confusing is the fee schedule (its looks very expensive): http://www.uspto.gov/web/offices/ac/qs/ope/fee2007september30_2007dec17.htm Do I really need to hire a lawyer to do this? and do I need to pay a fee each year to keep it live etc etc. Any help, advice etc about registering a trademark much much appreciated. thanks..