WSJ testing shows typical U.S. households don’t use most of their bandwidth while streaming and get marginal gains from upgrading speeds By Shalini Ramachandran, Thomas Gryta, Kara Dapena and Patrick Thomas Published Aug. 20, 2019 at 10:30 a.m. ET Americans are spending ever more for blazing internet speeds, on the promise that faster is better. Is that really the case? For most people, the answer is no. The Wall Street Journal studied the internet use of 53 of our journalists across the country, over a period of months, in coordination with researchers at Princeton University and the University of Chicago. Our panelists used only a fraction of their available bandwidth to watch streaming services including Netflix, Amazon Prime Video and YouTube, even simultaneously. Quality didn’t improve much with higher speeds. Picture clarity was about the same. Videos didn’t launch quicker. Related: You Got a ‘Free’ Internet Speed Upgrade. Then Your Bill Went Up. Broadband providers such as Comcast Corp., Charter Communications Inc. and AT&T Inc. are marketing speeds in the range of 250, 500 or even 1,000 megabits a second, often promising that streaming-video bingers will benefit. “Fast speeds for all of your shows,” declares one online ad from Comcast. But for a typical household, the benefits of paying for more than 100 megabits a second are marginal at best, according to the researchers. That means many households are paying a premium for services they don’t need. What follows is our evidence that you’re being oversold: https://www.wsj.com/graphics/faster-internet-not-worth-it/