describes a cognitive bias in which people perform poorly on a task, but lack the meta-cognitive capacity to properly evaluate their performance. As a result, such people remain unaware of their incompetence and accordingly fail to take any self-improvement measures that might rid them of their incompetence. Charles Darwin once said, 'Ignorance more frequently begets confidence than knowledge,' and Dunning and Kruger seem to have proven this point. In light of this, it suddenly becomes clear why public debate can be so excruciating. Debates on climate change, the age of the Earth or intelligent design are perfect real-life examples of the Dunning-Kruger effect. It beautifully explains the utter confidence of those who, with no expertise, remain stubborn in their views regardless of overwhelming evidence. It makes you want to shake them by the collar and scream about how stupid they are. But evidence shows that's not the best strategy.