Brief summary. After the election cerealmaker Kelloggs made a big show of saying it wanted its ads blocked from appearing on Breitbart because it didn't approve of the site's values blah blah blah. Instead of slinking away, Breitbat struck back hard, pointing out that Kelloggs had made a nearly one million dollar donation to the cop killers at Black Lives Matter. It organized a boycott petition which has nearly 400,000 names on it to date. The alt-right have made Kelloggs villain number one, attacking it relentlessly on various sites. Now Breitbart has unleashed another salvo: #DumpKelloggs: Kellogg Foundation Supported Racially Divisive Open Borders Group The W.K. Kellogg Foundation, the namesake nonprofit arm of the Kellogg Company, has given $310,000 to the California-based community organizing group Causa Justa :: Just Cause, an open border pro-illegal immigration group. Causa Justa :: Just Cause also has connections to a group called the Freedom Road Socialist Organization that promotes breaking the United States up into race-based nation states. http://www.breitbart.com/big-govern...pported-racially-divisive-open-borders-group/
Yeah, sure, we're going to spend time finding substitutes for 10,000 products they put on shelves all over the country.
The only reason to avoid Kellogg's cereals is because they have steadily been adding more sugar to their products over the years, along with most of their competitors. On the plus side, they evidently have good taste politically. Are you trying to decree where the company must advertise?
For decades the left has had a monopoly on terrorizing corporate America through boycotts, picketing, nuisance proposals at annual meetings etc. The corporate instinct is to avoid controversy, so they generally paid off extortionists like Jesse Jackson and tried to avoid controversy. Conservatives and particularly republican officeholders generally played along, even supporting corporate sellouts on free enterprise grounds. Now this has progressed to the stage that hostile social justice warriors are actually running companies, in some cases, very large companies, eg AAPL, FB, GOOG, TWTR. They want to censor free expression and dry up revenues for their ideological enemies. Eye rolling and sitting back or arguing that we really aren't that bad isn't going to cut it anymore. Companies have to realize if they choose to enter the political arena, there are consequences. The approving article in the NYT has to be weighed against a boycott that could hit the bottom line. Kelloggs won't go out of business but the example will not be lost on others. All the marketing money in the world is not going to bring back customers who throw your products out over something like this.
They didn't pick a fight. They merely chose where they wished to advertise. And where they wished not to do so. Stop whining because they don't want to run their company by your rules.
You think that's bad.......Kellogs offering special statewide coupons in The Charlotte Observer for the cause. http://www.upi.com/Top_News/US/2016...-wants-to-repeal-bathroom-bill/7241481119155/ Gives a whole new meaning to "Fruit Loops" imo.
Companies generally do not issue press releases about where they are advertising. I'm not sure they ever even had any ads on Breitbart. it was virtue signaling, taking a cheap shot at Breitbart. It seemed inexplicable until we learned the company has a history of supporting loathsome groups. They are free to advertise where they want and give money to anyone they wish. They just can't do it and keep their customers.