Is it really? I think perhaps it is. Economic cycles since 1913 have always been orchestrated by the Fed... easing and expanding credit, interest rates and money supply. This time, however, we might have experienced "credit exhaustion"... that is, the Fed kept the "pedal to the metal" (and lied about the inflationary impact) until the "marginal credit-based spender"... SHOT HIS WAD... If that's the case, trying to re-ignite the consumer and re-ignite the economy is tantamount to "pouring gasoline on the burnt-out ashes of a camp fire". There is NO precedent for this experience in the economic history of the US since the creation of the Fed.