ICO's - Initial Coin Offerings http://www.investopedia.com/terms/i/initial-coin-offering-ico.asp https://tokenmarket.net/ico-calendar
Since the beginning of 2017, 65 startups have raised $522 million using initial coin offerings — trading a digital coin (essentially an investment in their company) for a digital currency, like Bitcoin or Ether. https://www.axios.com/new-startup-trend-sell-one-digital-currency-for-another-2447416443.html