Heard this while driving tonight on Kai Ryssdal's NPR Marketplace .... pure you. Use the "Last CEO Standing" podcast.... and go to 26:30 thru 26:55 https://www.marketplace.org/popoutplayer
https://www.bizjournals.com/milwauk...ctric-livewire-just.html?ana=yahoo&yptr=yahoo http://www.msn.com/en-us/autos/moto...e-livewire/ar-BBRWB6B?li=BBnbfcL&ocid=UE07DHP
Harley-Davidson Earnings Are Coming. Here’s What to Expect. By Connor Smith April 21, 2019 7:30 a.m. ET Order Reprints Print Article Photograph by Carlos Irineau da Costa Text size Harley-Davidson is scheduled to report first-quarter earnings on Tuesday, before the market opens. Harley stock (ticker: HOG) is up 19.8% so far this year through Thursday’s close, compared with a gain of 15.9% for the S&P 500 index. Here’s a snapshot of Wall Street’s expectations and some recent history. Most analysts are neutral on Harley stock. Out 23 analyst ratings, there are 18 Holds, four Buys, and one Sell, according to Bloomberg. Wall Street’s consensus earnings estimate is 86 cents per share this quarter and sales of $1.21 billion, according to Bloomberg. Harley is struggling as fewer and fewer Americans ride motorcycles. The company’s U.S. retail sales have dropped for eight consecutive quarters. The falling sales led one analyst to suggest the company should be making pickup trucks instead of its electric motorcycles. During Harley’s fourth-quarter last year, the company earned half a million dollars, roughly zero cents a share, despite beating sales estimates with revenue of $1.15 billion. Analysts polled by FactSet had predicted per-share earnings of 28 cents on sales of $1.05 billion. Investors have been waiting for more details on a trade deal with China, which would help trade-sensitive vehicle stocks like Harley. Another potential upside for Harley is tax refund season. A Wedbush Securities analyst wrote in March that a record level of tax refunds could provide a tailwind for sales of pricey consumer goods like Harley. Not every analyst is optimistic. RBC Capital Markets analyst Joseph Spak wrote in a note to clients last month that he fears Harley’s retail sales in the U.S. will decline 10% in the first quarter—which would be its ninth-consecutive drop. Earlier this month, Wells Fargo ’s Timothy Condor downgraded Harley to Market Perform from Outperform. He said the stock’s post-rally “risk/reward is now less attractive at current levels amid continued heavyweight motorcycle market weakness, tariff uncertainty, and long path to stabilization.”
Harley-Davidson’s teenage (and 20-something) dream has come true Harley-Davidson is finally reaching the younger audiences that all legacy brands strive for. The secret? It got lucky: Katy Perry recorded a hit song with its name in the title. Her song “Harleys in Hawaii” is rising up the charts, and Harley-Davidson is getting a much-needed kick-start. But it wasn’t an endorsement... According to The New York Times, Harley-Davidson did nothing to woo Perry. She wrote the song after a Hawaii trip with fiancé Orlando Bloom. The company just provided motorcycles for the pop star’s music video. Although artists team with brands to pitch nearly everything — yes, you,Travis Scott and Reese’s Puffs—they rarely go all-in on a brand organically. In the mid-’80s, Run D.M.C. released “My Adidas” and then scored an endorsement deal with the brand. Many times, brands hate being mentioned in popular culture without their input. Polo freaked outat Trick Daddy in the late ’90s for constantly rapping about wearing its jeans. Jaguarworriedwhen a character onMad Menattempted to kill himself in one of its cars. But Harley will let this one ride Besides, what’s there to complain about? “Harleys in Hawaii” has been viewed and streamed more than 30m times since its release last month. The popularity amounts to the best kind of free advertising — from an influencer. The famed macho motorcycle maker is now reaching women and younger consumers. Harley can use the lift. Profits have slid, and it closed a major plant this year. But after a dose of Perry, perhaps this ol’ “Dark Horse” brand will “Roar” again...