How would I spend the 500 mil? It is PR money, I would make best use of it for GS rep. Let's say 2 mil for website X, which has been flooded with disparaging postings against GS or WS ... What would the site X do in regarding to GS postings afterwards? Wow, money does the magic! it is universal. http://www.businessweek.com/smallbiz/running_small_business/archives/2009/11/goldman_sachs_t.html:D