GMCR had a nice gap last month and a great run up and, today, with yet another run to new highs, all this roasted coffee started making me jittery. I understand with a 30%+ short interest (and probably a lot more short interest since it hit the 80's), a heck of a lot of shorts are getting soiled, while providing a steady stream of buyers. So the stock is trading at 90-ish today and I decide to peek at the fundamentals of this company and see that their 2009 earnings are estimated at $1.51 a share. (!!!) Does this seem even more irrational than Mr./Mrs. Market has been known to be in the (CROX) past? I would ask "What's up???" But I already know the answer: "GMCR!" This appears to me to invite a strong back month options play to the short side. Surely there will be a pullback to the reasonable 80's, thereby letting poor souls who are dying to buy this stock get in at a bargain. Am I insane for thinking this? Is there a secret "long" signal I'm missing here?