Fitbit surges past Apple Watch Fitbit's fitness trackers surpassed Apple Watch during the second quarter, as shipments fell nearly 58 percent compared to the same quarter last year. Applehasn't convinced consumersthat the smart watches are must-haves.(ZDNet)
The reason why Fitbit does so well is because it really has a singular purpose, which is to track fitness metrics. The Apple watch on the other hand is touted as more of a general purpose device that you can install apps on, use as a phone, get real-time notifications, etc. The problem, as most people including myself have experienced, is that all these features on the Apple watch are either redundant, unnecessary, or outright annoying. They are redundant because if a user already has an iPhone, then they can pretty much achieve anything that the Apple watch can achieve, only with a larger screen and a better user interface. And it only takes a few days with a wearable device like the Apple watch to realize that you really don't need or want the thing notifying you of every facebook reply, text message, email, or phone call. It's just notification overkill. Now the common response to all that is, "Yeah, but you can customize the alerts to be whatever ones you want." The only problem is that once you've truly "customized it", you discover that you've disabled pretty much everything.......... except it being... um... a watch. A really, really, expensive digital watch.
Correct. The trend is towards bigger screens as the tech population ages. The Apple Watch is on the wrong side of this.