Unless they have some kind of major announcement coming.... this is a great short going into earnings (4/25) up here at $336.
Yeah, sure. They're going to make a major announcement a week before earnings. It's brilliant to short shares a week before they report. Kudos!
Hit $340.76 today. Back down to $336. If channel checks are any indication... this Q is gonna disappoint again. The only reason it ran from $260 was because of the announcement of the new CEO... the guy from YUM (Taco Bell). Granted, if they announce plans for China or extending weekend hours in the U.S... it could run... other than that.... it needs a multiple more in line with the rest of the fast food sector. IE, it should be down around $285.
Earnings tonight. Its $339. One would think one would be crazy to short it. No position here. Too risky. I'm sure the bar is set pretty low. As well it should be. Will wait to play the news.