Registered: May 2009
09-26-12 07:57 PM
For example, in one study, men were offered money payouts. They could have a few Euros right away, or, if they agreed to wait a few days, more Euros later. In this version of a classic "delayed gratification" (also called intertemporal choice by behavioral economists) experiment, some men watched videos of pastoral scenes while others watched videos of attractive women with lots of skin exposed running in slo-mo, "Baywatch" style. The men who watched the women's breasts doing what women's breasts do opted for the smaller-sooner payouts significantly more often then men who watched the pastoral scene.
This likely indicates that parts of their brains associated with "reward," the pleasure centers, and the sites of goal-directed motivation, were shouting down the reasoning centers of their brains, primarily the pre-frontal cortex. Neurochemicals were activating those reward and motivational circuits to drive men toward taking the short money.
Conclusion: dont watch porn while trading